Grandata Lab

We partner with leading academic institutions around the world to advance research in Artificial Intelligence, Machine Learning, and Data Privacy to tackle a range of global issues, from financial inclusion to disease contagion.
55+
Published Scientific Papers
14
Scientific Papers published in top journals, including Nature
4
Patents
9
Scientific collaborations with research teams around the world

Working with Leaders in Machine Learning

Aline Viana, PhD
Research scientist INRIA Paris
Dr. Cristián Bravo
Associate Professor of Business Analytics Southampton Business School at the University of Southampton
Marta Gonzalez, PhD
Associate Professor of City & Regional Planning UC Berkeley, Lawrence Berkeley National Laboratory
Márton Karsai, PhD
Assistant Prof. Computer Science Ecole Normale Supérieure de Lyon Laboratoire de l’Informatique du Parallélisme
Prepaid or Postpaid? That is the question. Novel Methods of Subscription Type Prediction in Mobile Phone Services
Published May 11, 2018
In this paper we investigate the behavioural differences between mobile phone customers with prepaid and postpaid subscriptions. Our study reveals that (a) postpaid customers are more active in terms of service usage and (b) there are strong structural correlations in the mobile phone call network as connections between customers of the same subscription type are much more frequent than those between customers of different subscription types. Based on these observations we provide methods to detect the subscription type of customers by using information about their personal call statistics, and also their egocentric networks simultaneously. The key of our first approach is to cast this classification problem as a problem of graph labelling, which can be solved by max-flow min-cut algorithms. Our experiments show that, by using both user attributes and relationships, the proposed graph labelling approach is able to achieve a classification accuracy of ∼87%, which outperforms by ∼7% supervised learning methods using only user attributes. In our second problem we aim to infer the subscription type of customers of external operators. We propose via approximate methods to solve this problem by using node attributes, and a two-ways indirect inference method based on observed homophilic structural correlations. Our results have straightforward applications in behavioural prediction and personal marketing.
 
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