Grandata is a San Francisco-based company that leverages advanced research in Human Dynamics (the application of “big data” to social relationships and human behavior) to identify market trends and predict customer actions. Leading Telecom and financial services firms are using Grandata’s Social Universe product to transform “big data” into impressive business results.
Social Universe combines an easy-to-use visual experience with a powerful Human Dynamics engine to help business users identify market opportunities and key behavioral signals. Customers, such as Telefonica, Iusacell, and Santander, use Social Universe insights to develop and deliver highly targeted mobile marketing campaigns.
Wibson is a blockchain-based, decentralized data marketplace that provides the infrastructure for individuals to securely and anonymously sell private information that is validated for accuracy.
In the Wibson marketplace, citizens, for the first time, will be able to participate in an efficiently functioning, decentralized data marketplace that provides both financial incentives and control over their personal information, all without sacrificing privacy.